Showing posts with label website. Show all posts
Showing posts with label website. Show all posts

Thursday, November 21, 2013

A New Look!

The Accumulation of Small Moments 12"hx12"w  Encaustic, Fiber on Panel 
Do you ever find yourself in need of a change?  Maybe it's a change as small as a new haircut or maybe it takes the form of a new look to a room in your house.  Perhaps you don’t want a new look, but a new attitude.   Maybe what you seek is a new view of your life or your work? 
Whatever it may be, it's always something fun to do because it brings some "newness" into your life.  We all find comfort in the status quo but a little change; something new can be just what we need. 

Frozen Music    5.5”hx11”wx6.5”d    Encaustic, Fiber, Wire, Found Metal
For a while now I have wanted to change my website.  I wanted to keep the basic design simple and focus on showing my artwork in a straightforward way.  I also wanted to assimilate various social media platforms into my website in order to create a more complete web presence.  My final revisions included tying in this News Blog into my website in order to offer quick snapshots into what is going on in my life. 

I hope you like my “new and improved” website!

Thanks to Doug Boehm, my web designer, for taking all of my handwritten notes and turning them into my new website.
Indecision   (3 pieces)      8”hx18”wx7”d     Encaustic, Fiber, Wire, Foam           



Friday, April 13, 2012

Building a Strong Online Presence

On March 23rd and 24th, the Chicago Cultural Center hosted the 9th annual Creative Chicago Expo.  This event featured workshops, vendor information and resources for creatives in all disciplines.  I attended the workshops “Build a Strong Online Presence” given by Jennifer Rapp Peterson of Indiemade and “Maximizing the Potential of Your Website in Cyberspace” given by Brad Lichtenstein of Creative Capital.

Ms. Peterson’s advice begins with the need to define your goals. Why do you want to be online and what do you want to communicate?  She urged everyone to not only discover yourself, the who, what, where, how and why of your personality and the personality of your art, but to also identify your audience and speak to them directly by searching for what they want. 

Both workshops stressed the importance of participation in social media.  It is important to listen to the social conversation as well as sharing and engaging on social platforms.  Mr. Lichtenstein proposed creating a special page on Facebook to follow the stages of a unique project.

Both workshops also emphasized the importance of having a professional website as it is your online home.  Ms. Peterson identified well-designed navigation and page layouts, a site map and a blog as website must-haves.  Mr. Lichtenstein suggested posting process pictures of you making your art as this inside knowledge creates a stronger connection between the art buyer and the art.  Additionally he recommended including images of your art in client’s homes.

He also advised that we think about things and events narratively resulting in a story telling way of disseminating information about ourselves and our art.  He contends that people not only enjoy stories but remember them better, adding that this is the ideal way to design your “elevator speech”.

Indiemade and Creative Capital both have pages on Facebook.

Jennifer Rapp Peterson has included her notes from this workshop on the Indiemade site.

This post appeared on April 12, 2012.

Photograph: Doug Boehm