On March 23 rd and 24 th , the Chicago Cultural Center hosted the 9 th annual Creative Chicago Expo. This event featured workshops, vendor information and resources for creatives in all disciplines. I attended the workshops “Build a Strong Online Presence” given by Jennifer Rapp Peterson of Indiemade and “Maximizing the Potential of Your Website in Cyberspace” given by Brad Lichtenstein of Creative Capital. Ms. Peterson’s advice begins with the need to define your goals. Why do you want to be online and what do you want to communicate? She urged everyone to not only discover yourself, the who, what, where, how and why of your personality and the personality of your art, but to also identify your audience and speak to them directly by searching for what they want. Both workshops stressed the importance of participation in social media. It is important to listen to the social conversation as well as sharing and engaging on s